CYFIRMA, a global leader in Pre-emptive External Threat Landscape Management (ETLM), today announced a renewed and significantly deepened strategic commitment to Australia and New Zealand (ANZ), bringing the full power of its AI-driven DeCYFIR platform to help organizations see, anticipate, and stop threats before they strike. The announcement also follows the appointment of Rajeev Mathur as its VP of Sales for ANZ market.
Australia and New Zealand have established some of the world’s most mature cybersecurity ecosystems, anchored by regulatory leadership from the Australian Signals Directorate (ASD), AUSCERT, and national bodies driving critical infrastructure protection and cyber resilience. ANZ organizations are sophisticated buyers, they understand risk, they invest in defence, and they demand outcomes.
Yet even the most advanced security programs share a critical blind spot: visibility into threats that form outside the perimeter. Threat actors today operate across the open web, dark web, criminal forums, and third-party ecosystems, planning attacks long before a single alert is triggered internally. The question is no longer whether an organization has been targeted, but whether it knows about it in time to act.
CYFIRMA’s DeCYFIR platform is purpose-built to close this gap.
At the heart of CYFIRMA’s ANZ strategy is DeCYFIR 4.0, the industry’s first Pre-emptive ETLM platform powered by a 9-Pillar AI Architecture that delivers comprehensive external threat visibility, risk prioritization, and active deception in a single unified platform. Each pillar addresses a distinct and critical dimension of the external threat landscape:
1. Attack Surface Discovery & Intelligence
Continuously maps IT and OT assets to identify misconfigurations, exposed credentials, cloud gaps, and shadow infrastructure before adversaries can exploit them.
2. Vulnerability Intelligence & Threat Prioritization
Goes beyond CVSS scores to prioritize vulnerabilities based on real-world adversary behaviour and active exploitation, ensuring teams patch what actually matters.
3. Brand & Online Exposure Management
Detects and dismantles impersonated domains, rogue social media accounts, unauthorized apps, and website defacements to protect brand integrity before reputational damage occurs.
4. Digital Risk & Identity Protection
Monitors phishing, spoofing, credential leaks, and data exposure across the surface, deep, and dark web to defend the identity layer where most breaches begin.
5. Third-Party Risk Management
Extends threat visibility to suppliers, partners, and vendors, securing the supply chain as an integral part of the organization’s risk framework.
6. Situational Awareness & Emerging Threats
Delivers curated, real-time intelligence on geopolitical developments, sector-specific campaigns, and emerging attacker TTPs so teams act on context, not just data.
7. Predictive Threat Intelligence
Monitors threat actor intent at the reconnaissance and weaponization stages to deliver early warnings weeks or months ahead of an attack, enabling proactive defence before exploitation begins.
8. Threat Adaptive Awareness & Training
Continuously adapts cybersecurity training to the real-time TTPs of active adversaries, replacing static programs with dynamic simulations that evolve as threats evolve.
9. Sector-Tailored Deception Intelligence
Deploys precision decoys and honeypots customized for high-risk sectors to lure attackers into revealing their intent early, turning defence into active intelligence gathering.
Together, these nine pillars converge into a unified intelligence engine that enables ANZ organizations to anticipate threats earlier, prioritize risks with greater precision, and respond with confidence at both the operational and boardroom level.
Kumar Ritesh, Founder & CEO, CYFIRMA said, “Australia and New Zealand represent some of the most advanced and security-conscious markets in the world. But the threat landscape has fundamentally shifted, today’s most dangerous threats are forming well outside traditional visibility, at a speed and sophistication that demands a new approach. DeCYFIR’s 9-pillar architecture was built for exactly this reality: to give organizations the intelligence they need to stop attacks before they start, not after they’ve already caused damage.”
Rajeev Mathur — A Steady Hand for a Critical Market
Leading CYFIRMA’s ANZ growth is Rajeev Mathur, a seasoned cybersecurity and technology sales executive whose appointment as Vice President of Sales for ANZ signals the commitment of CYFIRMA on its regional growth. Rajeev brings decades of experience building and scaling high-performance sales organisations across the Asia-Pacific region, with a track record of navigating complex enterprise and government sales cycles, forging strategic channel partnerships, and translating sophisticated security capabilities into tangible business outcomes.
His deep understanding of the ANZ market, its regulatory sensitivities, its enterprise buying culture, and its evolving threat landscape, positions him as precisely the kind of leadership that a market of this maturity demands.
Supporting Rajeev is ANZ Sales Director, Philip Cherian. Philip brings over 25 years of experience in cybersecurity sales and channel management. A proven sales leader, Philip has been instrumental in developing and executing go-to-market strategies, building partner ecosystems, and driving revenue growth across complex, multi-territory markets.
Together, Rajeev and Philip will drive CYFIRMA’s ANZ business, expand its enterprise footprint, deepen its engagement with national agencies and regulatory bodies, and grow a robust ecosystem of MSSP and channel partners committed to delivering intelligence-led cyber resilience at scale.
As Rajeev shares, “ANZ organizations have invested heavily in building strong internal defences. But today’s adversaries don’t attack from the inside, they plan, prepare, and strike from the outside. Our role is to bring that full external intelligence layer into view across all nine dimensions of exposure: from attack surface and vulnerability to brand, identity, supply chain, situational awareness, threat actor intent, human readiness, and deception. We are committed to working hand-in-hand with regulatory bodies, government agencies, and our channel partners to build a more anticipatory and resilient cyber ecosystem across the region. This is where CYFIRMA delivers its most meaningful impact.”
With this renewed strategic focus, CYFIRMA is equipping organizations to move decisively from reactive defence to pre-emptive protection, and to build the kind of digital resilience that the threats of today, and tomorrow, demand.
